MASTER OF BUSINESS ADMINISTRATION
 

Dr.M.Geetha

Assistant Professor

B.Sc, MBA, PhD (IIT-M)

Email: geetham@ssn.edu.in

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Profile

Dr Geetha has done her Bachelors in Science and Masters in Business Administration from University of Madras; she has completed her Ph.D. in Marketing from Indian Institute of Technology Madras.

Dr.Geetha has around 11 years of teaching and research experience; she joined SSN School of Management & Computer Applications in 2010; prior to that she was a Faculty in WCC, Chennai, and an Academic Associate at Indian Institute of Management Bangalore.  

Her areas of interest are: Impulse Buying Behavior, Variety Seeking Behavior and Store environment.

Publication

o    Geetha, M, B. Sivakumaran, and P.Sharma. Role of Store Image in Consumer Impulse Buying Behavior. Advances in Consumer Research, Vol VIII,2009

o    “Fiery Thrills and Windy Rides-Positioning a new brand of motorcycle in the Indian context “- Case study (Co-authored) in the book “Consumer behavior and Branding -Concepts, Readings and Cases “by Ramesh Kumar S (Professor Marketing, Indian Institute of Management Bangalore) published by Pearson Education.

Programmes Attended

o    Advanced Multivariate Statistical Analysis and Application conducted by the Department of Management Studies, Indian Institute of Technology Madras.

o    Case Method of Teaching conducted by Case Research Society of India, Chennai.

o    Workshop on Qualitative Marketing Research cconducted by the Department Of Management Studies, Indian Institute of Technology Madras.

o    Workshop on Data Mining, conducted by SPSS, South Asia.

Professional Membership

o     Association of Consumer Research, USA.